ANZSCO 225113 · STSOL
Marketing Specialist
On the short-term list, so the 189 isn’t available. The route is state or territory nomination (190 or 491).
Path to permanent residence
The steps for the points-tested visas, with this occupation’s own assessing body, lists, cut-offs, fees and processing times.
Skills assessment
Get a positive assessment from VETASSESS (Vocational Education and Training Assessment Services). It must still be valid when you’re invited: usually 3 years, or less if the assessment says so.
English
Show at least Competent English (IELTS 6 in each band, or an equivalent PTE, TOEFL, OET or Cambridge score). Proficient adds 10 points and Superior adds 20.
Points
Score at least 65 on the federal points test, counting nomination points for the 190 (+5) or 491 (+15). Marketing Specialist isn’t eligible for the 189, so the score you need depends on the state that nominates you. Work out your points · see when they change.
Expression of Interest
Submit a free EOI in SkillSelect for the visas this occupation allows: 190 (state nominated), 491 (regional, nominated). It stays active for 2 years, and your points and date of effect decide your place.
State nomination (190 / 491)
2 of 8 list Marketing Specialist: New South Wales, Victoria. Open or inviting now and listing it: New South Wales. Also open, with no published occupation list: Tasmania (check its criteria). Each state ranks applicants its own way. See every state.
Invitation and visa application
When invited, lodge within 60 days. Base fee for the main applicant: AUD 6,140 for the 190, AUD 6,140 for the 491; family members pay extra. You’ll also need health checks and police certificates.
Decision and PR
Home Affairs decides 90% of applications within 190: 16 months · 491: 18 months. The 189 and 190 are permanent visas. The 491 is a 5-year provisional visa; after at least 3 years living and working in regional Australia you can apply for permanent residence (191) if you meet its requirements, including income.
Employer-sponsored route
✓On the Core Skills Occupation List
An Australian employer can sponsor Marketing Specialist on a Skills in Demand (subclass 482) visa, Core Skills stream (base fee AUD 4,015). The Employer Nomination Scheme (186) is the usual next step to permanent residence for 482 holders who meet its requirements.
Positions it doesn’t cover
- The position: (a) is based in a front-line retail setting; or (b) predominantly involves direct client transactional interaction on a regular basis; or (c) predominantly involves selling educational courses to individual students; or (d) is based in a call centre and does not require a significant technical knowledge of products.
- The position is in a business that has an annual turnover of less than AUD1,000,000.
What a Marketing Specialist does
Official description and tasks from the Australian Bureau of Statistics (ANZSCO 2022).
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Qualifications and experience: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- Also calledMarketing Consultant, Marketing Coordinator, Marketing Officer
- SpecialisationsBrand Manager, Category Manager, Pricing Analyst, Product Manager, Sales Promotion Officer
- ANZSCO skill level1 of 5 (1 is highest)
- Unit group2251 Advertising and Marketing Professionals
Tasks
ABS lists tasks for the whole unit group, Advertising and Marketing Professionals. Skills assessments and employer nominations compare the duties you’ve done with the ANZSCO description and tasks, so check yours match.
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Creating, scheduling and publishing marketing content to social media platforms and websites
- Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitoring performance of initiatives, providing regular reporting and insights as required
- Analysing data from digital marketing campaigns and platforms
- Recommending updates to digital content to improve search engine metrics
State and territory nomination
Whether Marketing Specialist is on each state’s current list, and where each program stands.
| State or territory | 190 | 491 | Program |
|---|---|---|---|
| ACT | – | – | See site |
| New South Waleslisted by unit group | ✓ | – | Inviting |
| Northern Territory | No list | No list | Closed |
| Queensland2025–26 list | – | – | Not open yet |
| South Australia | No list | No list | Not open yet |
| Tasmania | No list | No list | Open |
| Victoria | ✓ | ✓ | Not open yet |
| Western Australia | No list | No list | Not open yet |
Program status is for 2026–27. Being listed doesn’t mean a state is inviting now, and each state has its own criteria. “Nominated so far”: 190 / 491 nominations this program year (Home Affairs).
Shortage rating
No shortage nationally, and the same in every state and territory.
Jobs and Skills Australia’s rating of the labour market. Invitations also depend on planning levels, ceilings and how many EOIs are waiting, so the two don’t always line up.
After an invitation
Home Affairs’ current processing times for the points-tested visas.
| Visa | Half decided within | 90% decided within |
|---|---|---|
| Skilled Independent (189) | 61 days | 8 months |
| Skilled Nominated (190) | 4 months | 16 months |
| Work Regional (491), state nominated | 5 months | 18 months |
| Work Regional (491), family sponsored | 4 months | 7 months |
Home Affairs, decisions to 31 August 2026. Clock starts when you lodge, which you must do within 60 days of an invitation.
Plan with this occupation
Sources and method
- 189 rounds: Home Affairs invitation rounds and previous rounds. 2022–23 rounds reported offshore and onshore separately; we show the lower score.
- State lists: each state’s official site, checked 15 October 2026. Queensland shows its 2025–26 lists until 2026–27 is announced; NSW lists by ANZSCO unit group; Victoria accepts any occupation on the federal lists.
- Shortage: Jobs and Skills Australia 2025 Occupation Shortage List (ANZSCO 2022 codes).
- Processing times: Home Affairs processing times guide.
- Skilled lists and assessing authorities: LIN 19/051, checked 14 October 2026.
- Occupation description, titles and tasks: Australian Bureau of Statistics, ANZSCO 2022, used under CC BY 4.0.
- Employer route: Core Skills Occupation List, LIN 24/089 (compilation 2025-11-07). Fees: Home Affairs visa pages, checked 14 October 2026.
- Agents: embed this occupation on your website.